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LATEST NEWS |
Hansa Pilsener was announced the Top Beer Brand in South Africa at the
Sunday Times Top Brand Awards
The
brand was voted into the number one spot in the beer category in the Sunday
Times Top Brands survey. The survey, commissioned to TNS Research Surveys,
was conducted among thousands of South African consumers as well as South
African business leaders from all around the country (including metro and
non-metro areas).
The awards recognise the country’s most influential big and small brands,
whose achievements have helped to shape the previous year in South Africa.
Hansa general manager Mosidi Seretlo says: “We are both humbled and
delighted that consumers around the country have voted for Hansa. We will
work hard to ensure that we continue to deliver on our promise of being
refreshingly different.
“Consumers can look forward to even more refreshing innovation from Hansa in
the future, including our brand new pack which hit stores recently and will
be supported by a host of breakthrough activity.”
Hansa, the iconic South African favourite, has been refreshing the country
with its special ingredient, the Kiss of the Saaz Hop, since 1975.
Hansa has driven successful campaigns such as the Vuyo campaign which
features the dynamic and much loved Vuyo, whose own special ingredient has
created his success.
This year’s Hansa Legends in the Making Tour also proved to be a huge
success and inspiration as it entertained South Africa’s communities.
Through these campaigns Hansa has ignited its brand in the South African
market and, as a result, has scooped this year’s branding top honour.
“We hope to inspire others to be confident, engaging and creative, and use
their special ingredients to succeed in their own way,” says Mosidi
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